consumers

We believe that brand licensing, when done right, can build a brand’s equity and strengthen consumer connections by extending positive brand experiences into the day-to-day life of consumers. At BLT, brand licensing isn’t just what we do -- it’s our passion. Our team of strategic thinkers, creative designers and branding experts will bring those brand experiences to life and strengthen the consumer + brand connection by establishing a deeper relationship with your brand.

Coca-Cola

The Coca-Cola trademark is recognized by 94% of the world’s population and is the most recognized word in the world after ‘OK.’  Coca-Cola continues its strategic focus on key lifestyle statements, reclaimed and repurposed merchandise stories, as well as core legacy products.

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Hasbro

Hasbro, a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression has partnered with BLT to expand their Mom approved and Kid loved brands from the toy aisle into the food aisle with "Good for You" and healthy treat offerings.

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Fender

Fender and rock ‘n’ roll are synonymous. For more than six decades, wielding a Fender instrument confers a sense of coolness that helps you carve out your own niche in rock history. Fender has partnered with  BLT to develop the iconic brand into a lifestyle statement with a broad range of consumer goods.

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Hickory Farms

Enjoyed by family and friends alike, Hickory Farms is a leading provider of specialty foods and holiday food gifts. Hickory Farms is expanding its distribution reach through licensing to capture new purchase occasions for its loyal fans with innovative top-quality products.

 

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Boys & Girls Clubs of America

Boys & Girls Clubs of America is among the world's largest youth service networks, ranking in the Top 10 of Cone's "Nonprofit Power Brands." Serving 4 million youth annually through Club membership and community outreach, BGCA enables young people to reach their full potential and achieve Great Futures.

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Morris Animal Foundation

Morris Animal Foundation helps animals enjoy longer, healthier lives by advancing animal health and welfare worldwide. Their vision is a healthier tomorrow for animals.  Their licensing program will feature products that support pet care, build the emotional bond with animals, and promote the veterinary community.

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Chick-Fil-A

Chick-fil-A, Inc., a leader in the restaurant industry known for great food, service innovations, healthy products for kids and its award-winning advertising campaign. Their award-winning “Eat Mor Chikin®” Cow campaign started in 1995 as a single billboard with two Cows painting a message with the words: “EAT MOR CHIKIN.”

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Buttoned Up

Buttoned Up changes the game with the concept of Imperfect Organization.™ This exciting new organizational brand reaches 4.7 million busy women each week – and delivers the tools they need to live an organized life, not a life of organization.

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