Food brings us joy and nourishes our lives, connecting us to each other and the earth
For nearly 150 years, General Mills has been nourishing our daily lives.
In the early days, that meant producing flour from America’s heartland to feed a hungry, westward-expanding nation. Over time, it centered on making convenient, ready-to-eat breakfast cereals that provided nutrition to tackle the day. Today, General Mills nourishes lives in more than 100 countries with products that make life healthier, easier and richer. General Mills has a broad portfolio of brands including Pillsbury, Betty Crocker, Cheerios, Monster Cereals, Cinnamon Toast Crunch and Lucky Charms.
The partnership with BLT is focused on elevating the brand and focused on the following categories: apparel and accessories, home & kitchen, seasonal celebrations & gifting, beauty, collectibles, and crafts. Whether at the family dinner table … on a nature trail … or at a special celebration General Mills will be there!
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