We believe that each licensor needs a distinct point of view that stands out
At BLT, we believe the product design must reflect the brand promise and core brand attributes. We create licensed merchandise that's original and breaks through the clutter of "me too" products.
More and more, people are looking not just for products, but also for a holistic brand experience. Our design team leverages brand + consumer insights to make meaningful connections with a brand through stories, an integrated design solution, and a thoughtful + disciplined approach that brings well thought-out, highly sought after products to the marketplace.
Many licensors and agencies leave design up to the licensees. But, we believe that each licensor needs a distinct point of view that stands out in the marketplace and delivers on their individual brand promises.